When we think about "client experience" we can concentrate too much on logistics — timely communication, smooth booking, on-time delivery. Those things matter — a lot — but the real magic happens when we focus on how our clients feel at every stage of the journey. Because at the heart of photography is emotion. People book us to capture something meaningful: a moment, a milestone, a memory. And long after they’ve forgotten what they paid or how many images they received, they’ll remember what it was like working with us. So, what do you To View More >>

As a photographer, your creativity is your super-power. It’s what sets you apart, what draws clients to you, and what fills your work with meaning. But when your days are spent juggling inboxes, invoices, timelines, edits, orders, banking, and endless other to-dos, it’s easy for that creative spark to fizzle out. Here’s the truth: you don’t need less structure to be more creative — you need better systems. Think of systems as the scaffolding that holds your business up — so your creativity can roam freely within it. Strong systems take care of the repetitive To View More >>

Previous |  Contents | Next Download the eBook "They’re proud of their family or their new baby. Proud of their farm, cars, horses, dogs. Proud of the party they put on for the wedding..." Pride — personal and professional We’re in the “love” business, yes, but we’re in the pride business too. Professional pride in your case, but with your clients it’s personal… They’re proud of their family or their new baby. Proud of their farm, cars, horses, dogs. Proud of the party they put on for the wedding — the location, the spread, To View More >>

We believe that the best way to sell albums and other products is to create a tailored line that suits your market, personal imagery and brand. And we’ve realised that one little thing standing in the way is that you can’t customise our current cover material swatches to help you do that — select products, materials and colours, and then guide your clients to the right choice. So we've decided to relaunch our cover swatches to suit. We're now offering two different cover swatch tools, to choose your materials and to display them beautifully to clients.  The first is To View More >>

We’re very excited to announce that our online Client Galleries in Workspace have had a face lift, and boy do they look good!  We’ve released four new gallery styles, including a video option. Each can be further personalised to suit your taste and style by very easily changing fonts and other elements. Please do check them out and let us know what you think. Client Gallery Option 1: Simplicity  Simplicity is an upgrade of our current "Standard" gallery style. We've worked to refine the font selections and sizes to give this gallery a more modern feel. To View More >>

Our  Loose Print Boxes  have had a bit of a makeover and we’re excited to announce a bunch of lovely new options so you can deliver your clients’ prints in a personalised handmade print box. And they’re fast and affordably priced! We’ve introduced the same personalisation options as we offer in our  Studio Boxes  (for matted prints), such as bow closures and USB inserts, and you’ll be able to add a blind- or foil-embossing of your studio logo, your clients’ names, or something unique like a text quote or a graphic, to every box you order. To View More >>

Our new Designer Album Box is the perfect way to present your albums. Order it as an optional extra in place of our standard presentation boxes and/or bags. Here are the details: How do I order? On the second page of the album set-up menu in Workspace you'll be asked how you want to present the album. Select Designer Album Box and the material colour. You can order the box plain or with an embossing — either Companion embossing (same as on the album) or Studio embossing.  What materials and colours are available? Our new boxes are available To View More >>

We're selling more smaller albums these days, but we're stoked to see people still opting for the big books! Our 18x10 albums allow for lots of images, and high impact story-telling with their radical panoramic pages. And they translate perfectly into copy albums for parents and loved ones too. (If you've included lots of small images we recommend 10in copies for albums of this size.) This 18x10 is by husband and wife team Neil and Katherine of Tandem Photography, Christchurch, New Zealand. Notice how Neil and Katherine have personalised the album for To View More >>

The beautiful imagery in our album of the week caught our attention as it went through the bindery — we love how the natural elements and earthy tones work perfectly with the Tan Faux Leather. Photographer Jon Gazzignato of Tasmania, Australia, shared some of the stand-out moments from the day. "The wedding was held at Riversdale Estate in Tasmania during Summer. The ceremony was supposed to be out on the courtyard overlooking the vineyard and Coal River Valley." "Just as the bride was about to walk out, a storm struck and the 80+ guests had to run for cover. Luckily To View More >>

Even with digital images and online galleries everywhere, the most impressive way to show off your work is with a printed portfolio. A printed book shows more than your photography skills. It expresses your design abilities, your taste in materials and your high standards as an artist. If you're thinking about creating your own portfolio, here are some ideas to get you started. They're not like wedding and portrait albums Sample albums normally mimic what you want to sell. They show prospective clients what to expect, and help them visualise their To View More >>